Inform parents of early dismissals and delayed openings. Inform parents about child’s attendance records and report cards. Notify parents and staff of emergency evacuations via phone, email and text message within minutes. Deliver a "lock-down" message to the appropriate administrative staff during a crisis. Notify parents regarding important homework assignments or upcoming exams. Remind parents and teachers about PTA conferences and other events. Inform parents about disciplinary actions taken by the school. Provide real-time inbound hotline to allow parents and staff to stay informed during an emergency. Allow children to report “bullying” cases by responding to a two-way text message or calling in anonymously. Generate a text message to parents when their child’s bus route has been changed.